{"id":1257,"date":"2018-09-10T18:09:56","date_gmt":"2018-09-10T09:09:56","guid":{"rendered":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/?p=1257"},"modified":"2018-09-10T18:16:53","modified_gmt":"2018-09-10T09:16:53","slug":"new-paper-eating-healthy-to-impress-how-conspicuous-consumption-perceived-self-control-motivation-and-descriptive-normative-influence-determine-functional-food-choices","status":"publish","type":"post","link":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/en\/blogs\/1257","title":{"rendered":"New paper: Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices"},"content":{"rendered":"<p>We published a new paper from<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0195666317318068\"> Appetite<\/a>.<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>Functional foods are promoted as products that provide specific health benefits beyond basic nutrition. While a number of studies show that the motivation behind the purchase of such products is oriented towards health concerns, we argue that consumers&#8217; choice of functional food can also be driven by less health-related hedonic or social motives, such as a tendency for indulgence vs. self-control or the motivation to impress and show off.<\/p>\n<p>This proposition has not been systematically and empirically tested before. Hence, the aim of the present study is to reveal the relationship between conspicuous consumption, perceived self-control motivation, susceptibility to descriptive normative influence and the consumption of functional foods.<\/p>\n<p>Our results (N\u202f=\u202f900) suggest that conspicuous consumption and susceptibility to descriptive normative influence are positively associated with functional food distinctiveness evaluation while perceived self-control motivation is negatively associated with such evaluation. Moreover, results further revealed the indirect effects of susceptibility to descriptive normative influence, conspicuous consumption and perceived self-control motivation on self-reported purchase rates of functional foods via the functional food distinctiveness evaluation.<\/p>\n<p>The findings support the relevance of social and hedonic motives for policy makers and marketers in the functional foods industry for marketing and health promotion.<\/p>\n<p>Barauskaite, D., Gineikiene, J., Auruskeviciene, V., Fennis, B. M., Yamaguchi, M., &amp; Kondo, N. (2018). Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices.\u00a0<i>Appetite<\/i>.<br \/>\n<a href=\"https:\/\/doi.org\/10.1016\/j.appet.2018.08.015\">https:\/\/doi.org\/10.1016\/j.appet.2018.08.015<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We published a new paper from Appetite. Abstract Functional foods are promoted as products that provide specif &hellip; <a href=\"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/en\/blogs\/1257\" class=\"more-link\"><span class=\"screen-reader-text\">&#8220;New paper: Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices&#8221; \u306e<\/span>\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/posts\/1257"}],"collection":[{"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/comments?post=1257"}],"version-history":[{"count":1,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/posts\/1257\/revisions"}],"predecessor-version":[{"id":1258,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/posts\/1257\/revisions\/1258"}],"wp:attachment":[{"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/media?parent=1257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/categories?post=1257"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/plaza.umin.ac.jp\/~naoki_kondo\/wp-json\/wp\/v2\/tags?post=1257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}